Start with
the right ideas.
We study your audience and the formats gaining traction. Then build a creative playbook with hooks, briefs and a posting cadence your creators can repeat.
400+
creators across Kazuo’s apps
50,000+
videos posted
1.2 billion
lifetime views on TikTok & Reels
8+
our own consumer apps
CREATIVE WORK. CONNECTED SYSTEMS.From the first brief
From the first brief
to the next winning format.
We connect the people, processes, and performance data that turn creator content into a repeatable growth channel.
01Strategy02Creators03Content04InsightsRepeat, smarter.
THE PERFORMANCE LOOPGood content
Good content
leaves clues.
Know what to make more of. See content, views, and creator spend together, then turn the patterns into your next round of briefs.
Find the format.
Build on what works.
Build on what works.
Campaign overviewExample campaign
THE BIG PICTURE
First 4 weeksA month of momentum.
1.28Mcumulative campaign viewsCampaign total
See which creators and formats earn attention, then make the next brief smarter.
THE CONTENT MIX96 posts. More ways to learn.
Product demos36
Creator stories28
How-to20
Trends12
REAL PEOPLE. SCROLL-STOPPING STORIES.We build systems
We build systems
for content.
Real creators. Original content. A repeatable process behind every post. Here’s what that looks like across our own brands.
Portfolio results from Kazuo’s own campaigns. Video views are lifetime snapshots from October 2026; individual results vary.
ALL THE WORK BEHIND THE WORKCreators create.
Creators create.
The system keeps
things moving.
Briefs, approvals, agreed rates, and payout reviews belong in one place. Build a content program your team can actually run.
- Creator payouts, without the spreadsheet chase.Base fees, CPM rates, tiered incentives, and payout history. Clear calculations, ready for review.
- Compliance checks, built into the workflow.Keep deliverables, disclosures, and usage rights visible. Route exceptions to your team before approval.
Creator operationsExample workflow
THIS REVIEW CYCLE$2,200.00
2 creators · In reviewBase fee+View rate+Incentives
ACreator A$820 base + $280 views + $100 bonus$1,200
BCreator B$820 base + $180 views$1,000
Example view rate: $10 CPM × 28K views = $280
Rates agreedTotals calculatedTeam review
A clear breakdown for every creator, with review notes and a payout history.
BUILT AND GROWN BY KAZUO
We practice what we preach.
We build and grow our own apps with the same content systems we run for brands.
STRATEGY. PRODUCTION. CONTINUOUS IMPROVEMENT.You bring the brand.
You bring the brand.
We get it moving.
From a first test to an always-on program, we build the process and run it with you.
Start with
Real creators.
Content with character.
We recruit and onboard your creators, set clear deliverables, and keep briefs, feedback and posting moving in one shared workflow.
A smarter
next round.
Compare content, creator performance and spend. Turn the strongest hooks into the next round of briefs, with payout reviews and program operations handled along the way.
BUILT BY BRANDS. FOR BRANDS.We built it for our growth.
We built it for our growth.
Now let’s build yours.
Shortmetrics is the system behind Kazuo’s own creator programs. We use it to research content, run campaigns and learn from every post.
For your brand, that means a team that’s done the work, a repeatable process, and one place to see it come together.
Tell us what you’re buildingYOUR CAMPAIGN, TAKEN CARE OFFrom “we should do UGC”
From “we should do UGC”
to it’s already happening.
- Content research & creative strategy
- Creator sourcing & onboarding
- Briefs, feedback & content coordination
- Post tracking & performance reporting
- Creator rates & payout management
More time for your brand. More content out in the world.
A FEW THINGS YOU MIGHT BE WONDERINGGood questions.
Good questions.
Clear answers.
Still curious about something?
We’re easy to reach.
Who is Shortmetrics for?
Consumer brands and apps that want an ongoing creator content program. Whether you’re starting from scratch or coordinating an existing roster, we’ll shape the campaign around your audience, product and goals.
Is this software, or do you run the campaign?
Both work together. Our team helps with the creative direction and day-to-day campaign work; Shortmetrics keeps the briefs, creator activity, performance and payouts organized. We agree on the scope with you before getting started.
What kind of content do creators make?
Short-form videos for TikTok and Instagram Reels: product demonstrations, relatable stories, everyday routines and other formats suited to your brand. Real creators bring their own voice, guided by a clear brief.
How do you measure success?
We agree on the goal first, then track the relevant content, creator and cost metrics. Views and engagement help us compare ideas and improve the next round. If conversions are a goal, we discuss the tracking available for your business before launch.
How do creator payouts and compliance fit in?
Creator rates, approved deliverables and performance incentives stay connected, so payout reviews have a clear paper trail. We build disclosure checks, agreed usage rights and approval steps into the content workflow, with requirements set for your campaign before launch.
How much does it cost?
Scope depends on your creator roster, content volume and the support you need. Tell us about your brand and budget, and we’ll put together a campaign proposal with the deliverables and costs clearly laid out.
Can we use the content in paid ads?
Let us know during planning. Paid usage, raw footage, duration and other rights need to be agreed with the creators and included in the campaign scope before production.
THE NEXT CHAPTER OF YOUR CONTENTYour brand.
Your brand.
A system built to grow.
Tell us about your audience, content goals and budget.
We’ll map out a creator program built around your brand.